Dr. Mukta Ramchandani

Mukta is a marketing scholar whose pursuit of knowledge has positioned her as a versatile expert in the field of consumer behavior, embodied cognition and sustainability.Her research seamlessly integrates theory and practice spanning multiple disciplines. Her work has been published in numerous peer-reviewed international journals, books, conferences and media. Based in Switzerland, she has founded a consulting firm Mukta Ramchandani Trading & Consulting and the sustainable luxury fashion brand Moraltive, drawing on her extensive industry experience throughout Asia and Europe.